EXPERT TALKS ONLINE WEBINAR

Product practices. Why focusing on outcomes and customer needs is not enough.

PAST EVENT

This event took place on Oct 06, 2021

WATCH THE EVENT

PRESENTERS

Neha Datt | Product Advisor, Equal Experts

Marcel Britsch |

EVENT DESCRIPTION

It’s 2021. You work in a product company.

Focusing on outcomes and customer needs isn’t good enough anymore.

Sure: product development has matured and we have a rich foundation of powerful practices focused on meeting outcomes and customer needs.

However from blitz-scaling to hyper-personalisation, these “good” practices have also created unsustainable businesses and entrenched systemic biases.

We’ll challenge the definition of “good” product practices and show you how to create the antidote to unethical, unsustainable, non inclusive product management. It is, after all, 2021.

We’ll explore some powerful case studies, and unpick precisely why our existing toolkits are incomplete. Notwithstanding the role of capitalism in driving a product’s direction, there are robust, analytical practices teams can adopt to bring ethics, sustainability and cultural inclusion into their products.

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This talk takes place at:

8.30am BST
6.30pm AEDT
1pm IST