Unified commerce

Enabling unified commerce from the inside out

Today’s consumers no longer differentiate between online and offline shopping. They expect a seamless, connected experience across all channels. Whether they’re browsing on a mobile app, purchasing in-store, or returning an item to a drop-off point, they demand speed, convenience and personalisation at every touchpoint.

Retailers must constantly evolve to meet the growing demands of consumers by prioritising their end-to-end experience. That’s where we come in.

Independent research confirms it

increase in sales revenue is seen by companies with omnichannel customer engagement.

Source: Capital One Shopping

of retail consumers use multiple channels during their shopping journey.

Source: UniformMarket

of shoppers are more likely to return to brands that provide a seamless omnichannel experience.

Source: Oracle.

of shoppers say they won’t do business with retailers that offer a poor omnichannel experience.

Source: Firework

Keeping up with the modern shopper

Modern shoppers blend digital and physical interactions, expecting brands to remember their preferences, recognise their purchase history, and provide tailored recommendations—no matter where they engage.

While consumer expectations have evolved, many retailers can find it difficult to keep pace. Challenges include disconnected data and customer insights, fragmented experiences across channels and inflexible legacy technology.

What we do

We help businesses move beyond omnichannel to true unified commerce—where every touchpoint feels intuitive and every customer interaction is backed by intelligence.

Unified customer view

  • Customer data is often siloed across platforms, leading to fragmented insights and disconnected experiences.
  • Create a single source of truth by integrating data and technology to build a complete, 360-degree view of your customers. Understand their needs, preferences, and behaviors to power smarter decisions and deeper connections.

Personalisation at scale

  • Without deep customer insights, personalisation falls flat – leading to missed opportunities and disengaged customers.
  • Use real-time data and behavioral insights to craft tailored experiences that feel effortless and intuitive. Empower customers to find what they want, how they want it – turning one-time buyers into loyal brand advocates.

Consistent brand experience

  • Inconsistent experiences across channels create friction, frustrate customers, and erode brand trust.
  • Blur the lines between physical and digital by designing a frictionless journey that’s cohesive across every touchpoint. Whether in-store, online, or in-app, customers should feel like they’re engaging with the same brand.
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Some of our retail clients

John Lewis & Partners Logo
Pret-a-Manger logo
Tesco Logo
Waitrose and Partners Logo

Client stories

Case Study

Pret’s highway to scaling mobile app development

Case Study

John Lewis & Partners: Designing for complex user interfaces

A woman sitting on a hard-case suitcase looking out a hotel window.

Case Study

A stronger foundation for ecommerce success

Insights

Why composable commerce is shaping the future of e‑commerce

Blog

Why composable commerce is shaping the future of e‑commerce

Blog

Equal Experts engineer chaos at John Lewis & Partners

Blog

Using generative research to build the right thing

Blog

Why now is the time to invest in web performance

Get in touch

Ready to innovate? You need Experts by your side.

Contact Equal Experts to learn how we can help you create leading digital products and services.