Ecommerce personalisation: John Lewis’ £30M success

John Lewis: How data fuelled £30m in growth

Client transformation story

Uncover the strategies behind John Lewis & Partners' successful cloud search implementation that boosted personalisation and revenue.

We developed AI models using customer behaviour data to improve lookahead search and personalisation leading to higher customer engagement, and:

£30m estimated extra revenue in the first 12 months as a result of the new algorithm
30% increase in customer add-to-cart rates
100% average Black Friday availability with a 0.1s average response time
Empowered engineering teams with a “You Build It, You Run It” approach, giving teams full ownership of search performance and innovation
Reduced cost & complexity by streamlining infrastructure and improving efficiency while enhancing performance

Our e-Commerce Data Accelerator

How we deliver e-commerce revenue growth: Data engineering expertise

How bad data hinders good personalisation

For effective personalisation and accurate recommendations, clean, organised and compliant data is crucial. We use modern data engineering best practices and proven techniques from our years of experience to ensure your data is ready to power meaningful, real-time personalisation. We do this through:

Clean, organised and healthy data-driven personalisation
Bespoke implementation
Upskilling your team

Learn more

Some of our clients

Equal Experts in Numbers

3,600+

members of the Equal Experts network

17 years

in business

90%

of our consultants have 10+ years of experience

Unparallelled experience

2x the experience per person than our competitors

A comparison of years of experience between other consultancies and Equal Experts using two triangles. The first triangle has a large base and narrow top, indicating a large number of people with fewer years of experience. The Equal Experts triangle is inverted, with a large number of people with more experience and less people with fewer years experience.

The average industry experience for a typical IT consultancy is around 8 years. The average for Equal Experts is over 18 years, with 90% of our people having 10 years plus. This deep experience means we can assign smaller, more expert teams to save our customers money and upskill people as well as technology.