Power smarter personalisation with better data.
Our experienced data teams deliver for clients all around the globe. Get in touch and talk to our experts today.
Powering e-commerce personalisation with data
Without the right data infrastructure, even the best personalisation strategies and technology fall short. To thrive in today’s e-commerce landscape, personalising customer experiences is essential. McKinsey & Company found that companies that excel at personalisation can realise 40% more revenue than those that achieve average personalisation.
Enterprises biggest data challenges
37%
of say their biggest challenge is creating a single view of the customer. (Forrester)
31%
of say their biggest challenge is managing data quality. (Forrester)
57%
say inconsistent data is a major barrier to personalisation. (Statista)
John Lewis & Partners
How an extra £30m in revenue was generated in the first 12 months — all with data-driven personalisation
We developed AI models using customer behaviour data to improve lookahead search. This resulted in:
- £30m estimated extra revenue in the first 12 months as a result of the new algorithm
- 30% increase in customer add-to-cart rates
- 100% average Black Friday availability with a 0.1s average response time
Our Solution
How we deliver e-commerce revenue growth: Data engineering expertise
For effective personalisation and accurate recommendations, clean, organised and compliant data is crucial. We use modern data engineering best practices and proven techniques from our years of experience to ensure your data is ready to power meaningful, real-time personalisation.
Data-driven personalisation
We build data pipelines that ensure your data is clean, organised, and constantly flowing, making it actionable for delivering hyper-personalised experiences.
Bespoke implementation
Our solutions are customised for your business, not a one-size-fits-all. We collaborate with your team to design data products and personalisation strategies tailored to your specific business needs.
Upskilling your team
We only deploy senior data experts. Our consultants have twice the industry experience of other firms, equipping your team with the skills and expertise to maximise the value of your data and personalisation strategies.
Some of our clients
Equal Experts in Numbers
3,600+
members of the Equal Experts network
17 years
in business
90%
of our consultants have 10+ years of experience
Unparallelled experience
2x the experience per person than our competitors
The average industry experience for a typical IT consultancy is around 8 years. The average for Equal Experts is over 18 years, with 90% of our people having 10 years plus. This deep experience means we can assign smaller, more expert teams to save our customers money and upskill people as well as technology.