Realising the potential of data products

Data Products Playbook

A practical guide for designing, building, and managing data products that deliver real business value.

The Data Products Playbook addresses common challenges like:

We’ve been asked to build a data product, but what exactly is it, and how do we define success?
Our data products lack clear ownership and direction—how do we improve governance and accountability?
We produce valuable data, but it’s hard to find, access, or trust—how do we make it more user-friendly?
Stakeholders don’t understand why building data products takes time—how do we communicate the complexity?
Our data team is constantly firefighting—we need a better way to manage quality, scalability, and cost.
We want to adopt a product mindset for data—how do we structure teams and roadmaps for long-term impact?

Our e-Commerce Data Accelerator

How we deliver e-commerce revenue growth: Data engineering expertise

How bad data hinders good personalisation

For effective personalisation and accurate recommendations, clean, organised and compliant data is crucial. We use modern data engineering best practices and proven techniques from our years of experience to ensure your data is ready to power meaningful, real-time personalisation. We do this through:

Clean, organised and healthy data-driven personalisation
Bespoke implementation
Upskilling your team

Learn more

Some of our clients

Equal Experts in Numbers

3,600+

members of the Equal Experts network

17 years

in business

90%

of our consultants have 10+ years of experience

Unparallelled experience

2x the experience per person than our competitors

A comparison of years of experience between other consultancies and Equal Experts using two triangles. The first triangle has a large base and narrow top, indicating a large number of people with fewer years of experience. The Equal Experts triangle is inverted, with a large number of people with more experience and less people with fewer years experience.

The average industry experience for a typical IT consultancy is around 8 years. The average for Equal Experts is over 18 years, with 90% of our people having 10 years plus. This deep experience means we can assign smaller, more expert teams to save our customers money and upskill people as well as technology.