Ecommerce personalisation: John Lewis’ £30M success

John Lewis & Partners: How the retail giant gained an extra £30m in revenue — all with data-driven personalisation

Client transformation story

Uncover the strategies behind John Lewis & Partners' successful cloud search implementation that boosted personalisation and revenue.

We developed AI models using customer behaviour data to improve lookahead search and personalisation leading to higher customer engagement, and:

£30m estimated extra revenue in the first 12 months as a result of the new algorithm
30% increase in customer add-to-cart rates
100% average Black Friday availability with a 0.1s average response time
Empowered engineering teams with a “You Build It, You Run It” approach, giving teams full ownership of search performance and innovation
Reduced cost & complexity by streamlining infrastructure and improving efficiency while enhancing performance

Some of our clients

Equal Experts in Numbers

3,600+

members of the Equal Experts network

17 years

in business

90%

of our consultants have 10+ years of experience

Unparallelled experience

2x the experience per person than our competitors

A comparison of years of experience between other consultancies and Equal Experts using two triangles. The first triangle has a large base and narrow top, indicating a large number of people with fewer years of experience. The Equal Experts triangle is inverted, with a large number of people with more experience and less people with fewer years experience.

The average industry experience for a typical IT consultancy is around 8 years. The average for Equal Experts is over 18 years, with 90% of our people having 10 years plus. This deep experience means we can assign smaller, more expert teams to save our customers money and upskill people as well as technology.